About Us

Message from the Executive

After decades of stagnation, the Ethiopian economy has been in rapid expansion in all areas in the past few years. The economic upswing spans almost all sectors. After successive projects conducted to enhance infrastructure such as roads, electricity, and telecommunication, the country is now embarking on the next phase – rapid industrialization. Agro industry, textile manufacturing, construction, and pharmaceuticals are some of the areas that are aspiring to meet the surging local consumer demand and reaching the global market.

The agricultural industry and sugar industry are two areas of the economy the country is paying special attention targeted for growth. Increasing the portion of large-scale farming and the number of sugar factories and scaling up production is way underway.

New Harmony was established in 1995 with a mission to play its part in contributing to the sugar industry’s need for improvement through the introduction of new ideas and technology. My background as a chemist specialized as a sugar technologist with 30 years of experience in the sugar sector gave me an unparalleled insight into the strength and weakness of the industry in Ethiopia. When the opportunity arose, we assembled the best and brightest team of professionals in the sector and founded New Harmony. We then worked hard to partner with renowned international companies who’s innovative, cutting edge products and services continue to change the way the sugar industry is operating globally from cane irrigation to sugar production. New Harmony rapidly grew a reputation for delivering innovative and technologically advanced solutions that meet the sugar industry’s needs. 

Even though we gravitated to the sugar industry during the early years of our establishment, we have since successfully branched out into other areas such as the agro industry, irrigation and the food & beverage industry. The sectors we engage in are interrelated and augment each other for delivery of innovative solutions.

We believe our success lies in forming the right relationships that are mutually beneficial and create a win-win situation for all. Our overall growth strategy is to earn and keep the trust of our clients by continuously bringing innovative solutions that help them achieve better outcomes in their respective sectors. Our company is always evolving and dynamic because we carefully select the international companies we represent in Ethiopia by ensuring they are the companies that are always improving their products and introducing new technologies and methods that help our clients produce more, spend less, and conserve input, energy and time. We stand behind the products of our principal partners a hundred percent because our experience affords us to make our own independent expertise research before we introduce them to our clients. This in turn gives us the opportunity to be dependable, reliable, and trustworthy to our clients in both ends of the spectrum.

With the winning combination mentioned above, New Harmony, along with the companies it represents such as Bartlett of Australia, has been winning several bids and is currently supplying various products and rendering services to the industries we are involved in such as the sugar industry. One of the major products we are currently supplying to the Ethiopian market that is revolutionizing the irrigation sector, for example, is the agriculture-irrigation solution Flexi flume with accessories. We are uniquely positioned to take full advantage of the expansion of the Ethiopian economy in general and the sectors we are involved in in particular and grow together. We look forward to forming a lasting, mutually beneficial relationship with you whether your company is looking for a dependable representative that gets you into the Ethiopian market or an Ethiopian entity looking for a company that brings you world-class products and services delivering solutions tailored to your needs.


Our mission is to help our clients in the Ethiopian agriculture, sugar, and food industries achieve optimal success by delivering the most innovative, technologically advanced diverse products and services leveraging our own and our partners’ experiences and expertise.


We intend to be the leading innovative product and service delivery company in the Ethiopian agriculture, sugar and food industries.

Core Values

  • Honesty and professional integrity
  • Accountability and responsiveness
  • Commitment to excellence
  • Responsibility
  • Commitment to a sustainable environment
  • Dependability and loyalty
  • Respect for our customers, partners, and staff
  • commitment to innovation
  • Transparency